Wake Up Call Volumizing Shampoo

perry.reviewed

Rated 4.60 out of 5 based on 5 customer ratings

Learn more about this product:

Gentle, sulfate-free, volume boosting shampoo that gently cleans and conditions thin, flat hair without drying it out. Adds instant lift, volume and fullness to thin, flat, aging hair helping retain moisture and manageability without weighing hair down.

Safe for color-treated, keratin-treated, chemically treated hair. Vegan, sulfate-free, paraben-free and cruelty-free. Made in the USA.

Key Benefits:

Adds volume to thinning hair
Gently cleanses without stripping hair’s moisture
Purifies and nourishes the scalp

Sonsoles - Founder & CEO

The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.

After 25 years working on haircare brands for Procter & Gamble and L’Oréal, I was amazed that there was still so little out there for women like me.

The more women I spoke to, the more convinced I became. I kept hearing the same stories. Women who felt unrepresented and misrepresented by what was in the stores and in advertising. We felt better than ever, yet youthfulness was the only standard of beauty we saw celebrated.

I decided to leave my corporate life behind to launch Better Not Younger. As a woman in my 50s, I questioned whether this was a crazy endeavor, and wondered constantly whether I should retire gracefully, ‘act my age’, and leave entrepreneurship to the kids. Fortunately, this amazing community convinced me that being a woman in her 50s could mean more than cruises and grandkids and above all, that every day is an opportunity to be better and try something new.