Hair Redemption Restorative Butter Masque
$36.00
Learn more about this product:
A rich, deep-conditioning mask with a unique blend of five plant-based butters (Mango, Macadamia, Cupuaçu, Murumuru and Avocado) that melts into hair to rapidly repair damage and add back moisture, silkiness, and shine.
Safe for color-treated, keratin-treated, chemically treated hair. Vegan, sulfate-free, paraben-free and cruelty-free. Made in the USA.
Key Benefits:
- Essential fatty acids that nourish hair and reinforce dry and brittle hair strands with moisture and shine
- Penetrates hair from the inside out in 1-2 minutes, helping reverse damage due to coloring, processing and heat styling.
- Smoothes hair and eliminates frizz
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About the Brand
Sonsoles - Founder & CEO
The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.
After 25 years working on haircare brands for Procter & Gamble and L’Oréal, I was amazed that there was still so little out there for women like me.
The more women I spoke to, the more convinced I became. I kept hearing the same stories. Women who felt unrepresented and misrepresented by what was in the stores and in advertising. We felt better than ever, yet youthfulness was the only standard of beauty we saw celebrated.
I decided to leave my corporate life behind to launch Better Not Younger. As a woman in my 50s, I questioned whether this was a crazy endeavor, and wondered constantly whether I should retire gracefully, ‘act my age’, and leave entrepreneurship to the kids. Fortunately, this amazing community convinced me that being a woman in her 50s could mean more than cruises and grandkids and above all, that every day is an opportunity to be better and try something new.

